IDC YoY 39.9M Q1 12.7M:

Apple’s iPad has been a popular device for many years, and its popularity continues to grow. According to a recent report by IDC, Apple shipped 12.7 million iPads in Q1 2021, representing a 50% YoY growth [1]. This growth is significant, as it shows that Apple’s tablet business is still thriving despite the ongoing pandemic.

Samsung is in second place with a 20% market share, shipping 9 million tablets in Q1 2021 [1]. However, Apple’s market share in Q1 2021 was 64.3%, up by 30% from the same quarter last year [1]. This means that Apple is still dominating the tablet market, and it shows no signs of slowing down.

The Reasons Behind Apple’s Strong Performance

There are several reasons why Apple’s iPad continues to perform well in the market. Firstly, the pandemic has forced people to work and study from home, which has increased the demand for tablets. Tablets are more portable than laptops and desktops, making them an ideal device for remote work and learning.

Secondly, Apple has been releasing new and improved versions of its iPad regularly. The latest iPad Pro models come with a powerful M1 chip, making them more powerful than many laptops on the market. Additionally, the iPadOS has been updated to support more features and apps, making it more versatile than ever before.

Thirdly, Apple has been offering attractive deals and discounts on its iPads. This has made the devices more accessible to a wider range of consumers, increasing their sales.

The Impact of Samsung’s Strong Performance

Samsung’s strong performance in Q1 2021 is also worth noting. According to Samsung’s earnings report for the first quarter of 2021, its smartphone shipments have increased by 12.7 million units YoY, reaching a total of 39.9 million units in Q1 2021 [2]. This is a significant increase, and it shows that Samsung’s smartphone business is still thriving.

However, Samsung’s tablet business still lags behind Apple’s. Samsung shipped 8 million tablets in Q1 2021, up 60.8% YoY [3]. While this growth is impressive, it is still far behind Apple’s 12.7 million shipments.

The Future of the Tablet Market

The tablet market is expected to continue growing in the coming years. With more people working and studying from home, the demand for portable devices like tablets is likely to increase. Additionally, the ongoing pandemic has accelerated the adoption of digital technologies, making tablets more essential than ever before.

Apple is expected to continue dominating the tablet market in the near future. Its strong performance in Q1 2021 shows that the company is still innovating and improving its products to meet the changing needs of consumers. Samsung is also expected to continue growing, but it may take some time for it to catch up with Apple’s market share.


In conclusion, Apple’s iPad continues to dominate the tablet market, with a 64.3% market share in Q1 2021. Its strong performance can be attributed to several factors, including the pandemic, regular product updates, and attractive deals and discounts. Samsung’s strong performance in Q1 2021 is also worth noting, but it still lags behind Apple’s tablet business. The tablet market is expected to continue growing in the coming years, and Apple is expected to remain the dominant player in this market.

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