ASUS Company Problems: What You Need to Know

ASUS Company Problems: What You Need to Know

ASUS is a well-known brand in the technology industry, producing a wide range of products including laptops, desktops, and mobile devices. However, the company has faced its fair share of problems in recent years. In this article, we will explore some of the issues that ASUS has encountered and how they have impacted the company.

Product Quality Issues

One of the most significant problems that ASUS has faced is related to product quality. In 2018, the company was forced to recall thousands of laptops due to battery issues that posed a fire hazard. This was not the first time that ASUS had to recall products due to safety concerns. In 2015, the company recalled over 100,000 laptop batteries due to a similar issue. These recalls have damaged the company’s reputation and have led to a loss of consumer trust.

Competition from Other Brands

ASUS faces stiff competition from other technology companies such as Apple, Dell, and HP. These companies have established themselves as leaders in the industry, making it difficult for ASUS to gain market share. Additionally, the rise of Chinese brands such as Huawei and Xiaomi has further intensified competition in the market. ASUS has struggled to differentiate itself from these competitors, leading to declining sales and revenue.

Management Issues

Another problem that ASUS has faced is related to management issues. In 2018, the company’s CEO Jerry Shen resigned after 11 years at the helm. This came after a disappointing financial quarter for the company. Shen’s departure raised questions about the company’s future direction and leadership. Additionally, there have been reports of internal conflicts within the company’s management team, which could further impact ASUS’s ability to compete in the market.

The Future of ASUS

Despite these challenges, ASUS remains a significant player in the technology industry. The company has recently shifted its focus towards gaming laptops and other high-performance devices, which could help it differentiate itself from competitors. Additionally, it has announced plans to expand into new markets such as artificial intelligence and robotics. Whether or not these efforts will be successful remains to be seen, but it is clear that it is taking steps to address its problems and remain competitive in the industry.


In conclusion, ASUS has faced several challenges in recent years related to product quality, competition from other brands, and management issues. These problems have impacted the company’s reputation and financial performance. However, ASUS is taking steps to address these issues and remain competitive in the market. It will be interesting to see how the company fares in the coming years as it continues to navigate these challenges.

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